Marketing gurus Alexis and Melissa, founders of Serendipit Consulting, wanted to explore a passion project they had talked about for years-starting a podcast.
They wanted to share stories of crazy PR and ad campaign stunts, the likes that were never seen before, as well as the ones who planned big but ultimately fell flat. Their passion for the industry could be heard in every episode of the podcast, and their back and forth banter made listeners feel like they were spending a half hour with close friends.
The podcast reached over a year on air, and enjoyed much success, and wanted to refresh their design style. The podcast cover art was updated from an illustration to a photo based cover. The new cover style balances the fun of the podcast, while also maintaining a professional vibe from the years of marketing expertise each of the women bring to the podcast - Credibility meets fun!
A half day photoshoot was coordinated to build a bank of professional images that could be utilized for social posts alongside episode announcements. Being an audio only format, it was important for Alexis and Melissa to be able to engage and connect personally with fans of the podcast and put a face to the Will it Stick? name.
An updated social graphic style was established to match the new cover style, and an email template was created to be able to quickly send out a notification with details about the latest episode.
